Before giving out business cards, it’s imperative to think about how it’s going to impact people. Amid all suggestions, you may consider placing an order for a normalized business card from the local office supplier. What you may not realize or understand is that you are being reluctant towards the most potent tool in your marketing weaponry.
With the advent of new businesses and eCommerce stores, it’s time for you to think outside the box and transform your business cards into an effective marketing tool. You must go beyond the concept of contact sharing and adopt a unique approach. Start off sending personalized business cards in these tough times when war and economic crisis are going around the world.
Check the below-mentioned growth strategies to make your business cards more approachable to the global business community and customers. So, let’s dive in.
1. Incorporate Testimonials
Potential customers are always eager to find out what the past clients or customers feel and say about your brand, products, or services via testimonials. If you can add testimonials on your business website, why not add them to your business card?
In both ways, it will increase your brand’s reliability and credibility. Incorporating one or two testimonials on the back of your personalized business card will be a great way to boost your brand’s image on the potential customer.
2. Bring Multi-Functional Cards on the Table!
Give a multi-functional business card to a potential customer and give a regular one to another. What’ll you see? The recipient with the multi-functional business card will interact more than the one having the typical business card. And why is it helpful? The more the business-customer interaction, the more memorable the brand becomes.
Now, how to make it so? Well, start off making multi-functional business cards by designing it as a notecard where the customers can write something to remember, a bookmark that they can put in the car or desk, or so on. Moreover, ensure that your business card can be used more than once, or else it’s just a waste of time and money.
3. Add Links to Your Online Channels
Does your business have an online presence? If so, your business card can turn out to be the most effective tool for interlinking your online initiatives. Add links to your business’s social media pages and website on the business card. Billions of people use social media, and most of your business card recipients are on social media too. It’s a great way to generate high-quality leads for your business.
4. Let’s Put a Face on that Card
First, answer this: Do you remember every face behind the business card in your possession? No, right? Here, you can abstract the idea of doing something innovative with your business cards: adding your face and brand logo to it. No matter how brief the interaction goes with your potential customer, they will remember you for months and feel connected to your brand. Let’s face it; you’ll get an edge against your competitor whose business cards are unrecognizable.
How To Keep Your Venture Afloat Even During Troubled Times
To keep small businesses afloat in troubled times, such as a pandemic or a humanitarian crisis, is a challenging task, but a little extra attention to detail can help you survive. The key to survival for keeping a venture afloat includes inventorying the staff, sweating the small stuff, ignoring any sacrifice of quality, using business cards, and so on.
Now, you may wonder how business cards can help businesses survive in these situations? Well, if you wish to get involved, you can use the business card to let people know all that you’re doing to help a cause, by showing your solidarity for things your company stands for. It could be as simple as a note that you’re donating a portion of your proceeds to the cause you believe in.
How can it be helpful for your brand? This will create an immediate solid impact on potential customers as they’re emotional about the very cause you support. It will let the global audience know what drives your business, and it’s not always about money; it’s about “US” – Humans!
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