New Home “Amazon Experience Centers” Are Really Amazon Home Surveillance Centers

By MassPrivateI

For those of you who miss the good old days when government spies used to bug people’s homes, I give you “Amazon Experience Centers”: new homes pre-equipped with a mind-boggling array of listening devices.

Amazon’s ‘Experience Centers’ tagline, “Try smart home devices in person and see how Amazon can simplify your everyday” is less about simplification and more about home surveillance.

As NPR notes, builders like Lennar Homes have pre-installed Amazon smart devices in at least 45,000 new homes this year alone.

Lennar Homes offers smart homes as part of a 4,800 unit development that includes other builders. This neighborhood isn’t a one off. There are smart home developments in suburbs outside of cities such as Miami and San Francisco. Lennar is making Amazon tech standard on each of the 45,000 homes it builds this year.

In the good old days of Cold War espionage, spies relied on putting listening devices in a couple of things like phones and lamps. But now people are purchasing Lennar’s new homes that come equipped with numerous monitoring devices in every room.

Drew Holmes said, “I would not live without them.”  His favorite is a Ring doorbell that logs visitors. “I have teenagers,” he said. “It’s nice to confirm when they come home. And I have proof of it.”

Amazon’s and Lennar’s slogans, “Welcome To Your Connected Home” and “Everything’s Included®, and every room’s connected” is really about collecting personal information about everyone that lives in or visits there homes.

31 ways smart home devices monitor families:

1. Smart home surveillance devices know when you drive or walk up to your home
2. Smart home surveillance devices know when you open your garage door
3. Smart home surveillance devices know when you open you front door
4. Smart home surveillance devices know when you turn on the lights
5. Smart home surveillance devices know when you turn use your thermostat
6. Smart home surveillance devices know when to turn on your HVAC vents
7. Smart home surveillance devices know when you open your refrigerator
8. Smart home surveillance devices know when you make coffee
9. Smart home surveillance devices know when you use your oven
10. Smart home surveillance devices know when you use your toaster
11. Smart home surveillance devices know when you use your microwave oven
12. Smart home surveillance devices know when you use your grill
13. Smart home surveillance devices know when you use your crock-pot
14. Smart home surveillance devices know when you use your blender
15. Smart home surveillance devices know when you use a salt shaker
16. Smart home surveillance devices like smart plugs turn household devices into smart devices
17. Smart home surveillance devices know when you turn on your faucets
18. Smart home surveillance devices know when you use the toilet
19. Smart home surveillance devices know when you use your bathtub
20. Smart home surveillance devices know when you brush your teeth
21. Smart home surveillance devices know when you brush your hair
22. Smart home surveillance devices know when you trim your beard
23. Smart home surveillance devices know when you do laundry
24. Smart home surveillance devices know when you vacuum your home
25. Smart home surveillance devices know when you close or open your blinds
26. Smart home surveillance devices know when you use your water sprinklers
27. Smart home surveillance devices know when you your kids ride their bicycles or scooters
28. Smart home surveillance devices know every conversation that is going on inside your home
29. Smart home surveillance devices know what your kids are watching on the internet
30. Smart home surveillance devices know what you watch on your television or what music you listen to
31. Smart home surveillance devices know who they are taking videos or pictures of and they can identify your pets

Amazon congratulates people for buying a Lennar-designed connected home where “all smart home products in your new home will be activated and supported by Amazon and voice controlled by Alexa.”

Of course Amazon wants to congratulate new home owners for giving them access to everyone’s personal lives. I am, however, a little surprised that they aren’t offering them discounts to purchase more smart devices.

Having Amazon control almost every facet of a family’s daily life is a privacy disaster waiting to happen. As NPR warned,

Therron Smith works in tech, and says that’s how he knows the risks. It’s not just cameras, even light switches capture information. That data’s not just sitting there, just… empty, he says. Somebody’s gonna look at it and leverage it, to try to turn a profit, or try to create an ad, or try to create some revenue.

Activist Post Recommended Book: The Age of Surveillance Capitalism

Imagine the vast amounts of data that smart homes and smart devices will collect on every family member over a 5-10 year span. Amazon’s Web Services will have access to terabytes of data on each family member that can be sold or exploited.

Imagine applying for a job in the future and being told you spend too much time playing video games and watching TV. Imagine health insurance companies raising your rates because you use your microwave oven too much and don’t eat enough healthy foods.

These are a few examples of the dangers of Amazon Home Surveillance Centers, as I like to call them; collecting all kinds of personal information.

As a recent Amazon press release warns, “today’s customers can choose from more than 85,000 Alexa-compatible products designed for every room and outdoor space around their homes, with new brands and devices being added every week.”

This is a prime example of the dangers of smart homes and smart devices collecting and tracking everything we do and have done. (Pun intended.)

You can read more at the MassPrivateI blog, where this article first appeared.

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