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Anthony Gucciardi
Shatter Limits
While food riots have begun emerging across the globe as a result of surging food prices, the United States Department of Agriculture (USDA) has decided to funnel 12 million dollars into the popular pizza chain Domino’s Pizza, in what has become known as a secret government bailout. The bailout came from an organization known as Dairy Management, a marketing creation of the USDA. What was the result of the millions funneled into the troubled business? A large-scale marketing revolving around pizzas being made made with 40% more cheese, an attempt to re-design the Domino’s Pizza brand name in partnership with the United States government.
With food prices at an all time high, violent protests have arisen in parts of the Middle East and South Asia. In 2008, similar protests were held across the world in response to the high cost of basic living. The difference, however, is that food prices are even higher than they were in 2008. Graphs, provided by the Food and Agricultural Organizations of the United Nations (FAO), show the spiking cost of food commodities. The food index count, which is an overall score reflecting the total price of the top 6 food commodities, rose to 215 in December of 2010 — up from 90 in the year 2000. Sugar spearheaded the spike, hitting only 2 points away from the 400 mark in December of 2010.
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