Bottlers need to label the source of their water and provide honest information on their bottles instead of making spurious marketing claims.
Leslie Samuelrich
Other Words
There’s plenty to look at on bottled water labels: claims of purity, images of mountain springs, and fine print on filtering processes.
The problem is, amidst all the clutter, consumers can seldom find information to verify the marketing claims being made.
It’s about time that changed.
One year ago, Congress sent a clear message to the nation’s 13 largest bottlers, subpoenaing information on the source and quality of their bottled water brands.
It was a call echoing the demands of Corporate Accountability International’s grassroots public education and action campaign Think Outside the Bottle, which had previously compelled Nestlé (Pure Life) to print “public water source” on their labels.
That campaign had also moved Pepsi, and Nestlé–the world’s leading bottler–to provide more detailed information to the public on the quality of their water. This marked a significant step, given that the industry is not (yet) required to report on the quality of its water in a manner comparable to our public water systems.
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