Rupert Murdoch’s Failing Attempts to Control the Internet Reformation

Rupert Murdoch – Wikimedia Commons image

Anthony Wile
The Daily Bell

Rupert Murdoch lost nearly his entire investment in MySpace the other day when he sold the failing social network to musician and actor Justin Timberlake and an ad agency he backs for some US$30 million. This was a good deal less than the US$500 million-plus Murdoch paid for it.

Why did Murdoch make such a bad investment? Because he hoped to use the network as a vehicle from which he could disseminate news. He wanted to make MySpace into a mechanism to deliver current-events content. When it didn’t work out – and he must have known that fairly soon – he obviously lost interest. And as his interest waned, so did MySpace.

This speaks to Murdoch’s desperation – and mainstream media’s generally. In a digital world, he is willing to burn US$500 million simply to confirm that a social network is not a news delivery system. I could have told him that for a much lower fee.

This also shows us the importance of news to the powers-that-be. The Anglosphere elites – for whom Murdoch evidently and obviously works – are determined (thus far without much success) to find a way to protect their failing information franchise.

Nothing in the past 300 years or so, while the elites have advanced their one-world-order, has been so devastating to their plans as the Internet and the rise of the alternative media driven Internet Reformation. It has poisoned the chalice and befouled the well; it has unbalanced the clarity of the concoction and clouded it with truth. A bitter brew … for them!

Western power elites will do ANYTHING to reclaim their news franchise. When one looks at 20th century media development one is struck by its massive size and strategic composition. Every part of Western 20th century media worked seamlessly together. The whole idea was to create an increasingly militarized society that would accept global government as part of the natural order of things.

Hollywood delivered messages of violence and fear; the magazines and newspapers rehashed the same sorts of information and television – that unique, talking box – broadcast alarm and resolution-of-the same 24-hours a day.

There was no escape from it. If the world was not in death throes, that’s only because the wise men clustered at the top of the West’s painstakingly created authoritarian systems were saving the world on a real-time basis.

It is news dissemination that the power elite craves. Everything else is just a backdrop. The entertainment, the talk shows, the game shows, these were all merely the wrapper supporting the main act. Everything in Western media in the 20th century led up to the News Program. And the talking heads providing the “news” were glorified as great intellects worthy of the most arduous approbation.

Read Full Article